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Marina Bay Sands

Discover True Appreciation

The story
Marina Bay Sands celebrates the best possible giver in you. 

The same old mugs from the 'Good Enough Avenue', boring socks from the 'Quick Fix Lane' and typical organizers from the 'Humdrum Corner'. We have all received these standard thoughtless Christmas gifts.

And then there are gifts from Marina Bay Sands. 

But the definition of true appreciation goes beyond just simply buying extravagant gifts. Through attention to details and careful selection process, we want to help discerning shoppers at Marina Bay Sands pick out the most desirable gifts for their loved ones. 

Working closely with Machineast, we turned phrases of appreciation into a whimsical world of different platitudes — as we see standard gifts transform and appreciation words coming to life.

Please scroll down to see 3d render, print, and film spot.

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Key visual and print for Retail category.

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Key visual and print for Food and Beverage category.

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Key visual and print for Entertainment category.

Credit:

Agency: Iris Worldwide
ECD: Ed Cheong
Sr. Art Director: Boo Wei Yi & Royston Ang
Jr. Art Director: Eugenia Clara
Sr. Copywriter: Shi-Ying Loke
Creative Production Studio: MACHINEAST
3D Modelling Support: Pictoglaze

 


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