Mizone (of Danone), the isotonic drink known for its lifting up your spirit persona, wanted to lift up your mood. 3 to 5 PM are typically the hours when people lost their spirit and motivation of the day. Some people take their demotivated and spiritless mood into social media, hoping for a jolt or a spark.
Hijacking the habit of social media users sharing motivational quote— Mizone created a real-time social post interaction with a twist, targeted at aforementioned timing every day on Twitter. For every person that posts somber twitter update; a social listening algorithm will track specific keywords and replies with a mood-lifting personalized hand-lettering quote to cheer them up.
I was commissioned as a Content Creator (Typography) to make 100+ motivational typography quotes as ‘responses’ that blasted to the relevant user twitter post. Each of the art is tagged with several keywords, making sure the social respond is apt and timely.
Agency : VML Indonesia
Content Creator : Eugenia Clara
Copywriter : Mare Nurismarsyah