CD Yashas Mitta of iris Worldwide reached out for help cracking the concept and design for neon light art over on-ground installation Samsung "4X Fun" event.
Worked directly with the CD, I got the brief at Friday 11.45 PM with very short timeline (1 PM the next day the art goes straight to vendor) — and able to cracked the layout and concept. The final art is the main attraction to Samsung 4X Fun Exclusive Event on Kuala Lumpur, October 2018.
Scroll down for wip, final design, and the live version.
Art direction moodboards: Typography, street light, street mood, ambience, neon lights.
Several options I explore.
Final Version. Custom typography and drawing by me.
The Neon Art is part of the On-Ground Neon Art Installation - Samsung Galaxy "4X Fun" at Kuala Lumpur, October 2018.
Below are some photographs of how the art piece came alive.
Agency : iris Worldwide
CD : Yashas Mitta
Art Direction and Design : Eugenia Clara