Coconuts.co is an alternative online publisher reaching an audience of millions with fresh and juicy stories and videos. The Coconuts.co news and lifestyle website produces in-depth coverage of what’s happening in Bangkok, Manila, Singapore, Hong Kong, Kuala Lumpur, Jakarta, Bali, Yangon, and beyond.
With the rise of social media content and "Stories" — gif has become more of an acceptable reaction towards anything where words can't express. Now how do we utilise the GIF game for Coconuts, who regularly post stories and content everyday cross platform?
With input from Coconuts' local editorial teams around the region, Coconuts worked with me (as Sr. Art Director and also as a Creator) to make creative, quirky and fun GIPHY stickers for use in Coconuts social media. With Giphy API, the Coconuts stickers can be used on any social media platform, therefore it also help spread brand awareness.
Thus, the Coconuts.co Giphy chanel was born.
And with this, we won WAN-IFRA Digital Media Award Asia 2021 on "Best Marketing Campaign for News Brand" category.
All! The! Gifs!
Interview & Behind The Stories
The Gif is available as merchandise!
One of the stickers, "I Can't Even"
is readers' choice and it turned into physical stickers + other merch, as part of the campaign. I'm in charge with the merchandise design and as well the promotional post about it.
→ Get the merch at shop.coconuts.co
Working Deck (A glimpse of how it went behind the scene)
Creative Lead/ Art Director:
Coconuts Editorial Team:
Julianne Greco, Clarissa Cortes, Andre Fois