Jägermeister | Brand Toolkit

Jägermeister:
Brand & On Trade
Toolkit

About:

Jägermeister wanted to refresh its image in Asia, the cliche ’Jagerbomb shot’ to Jägermeister Ice-Cold, as it should always be. To recruit a new generation of Jägermeister drinkers across Asia by increasing their love for the brand and their taste for ice-cold shots.

We built the Brand Attitude and Executional Consistency toolkit by highlight the personality, attitude and tone of voice of Jägermeister in the Asian markets. We’re making the ground rule and ensure that markets are well equipped with the necessary branding and visual tools and guidelines, in order to achieve executional consistency across all on trade and event communications.

004078_Jagermeister_Toolkit_A4_05 Feb_4 3

004078_Jagermeister_Toolkit_A4_05 Feb_4 4

004078_Jagermeister_Toolkit_A4_05 Feb_4 13

004078_Jagermeister_Toolkit_A4_05 Feb_4 15

004078_Jagermeister_Toolkit_A4_05 Feb_4 16

004078_Jagermeister_Toolkit_A4_05 Feb_4 40

004078_Jagermeister_Toolkit_A4_05 Feb_4 41

004078_Jagermeister_Toolkit_A4_05 Feb_4 42

004078_Jagermeister_Toolkit_A4_05 Feb_4 49

004078_Jagermeister_Toolkit_A4_05 Feb_4 56

004078_Jagermeister_Toolkit_A4_05 Feb_4 57

004078_Jagermeister_Toolkit_A4_05 Feb_4 64

004078_Jagermeister_Toolkit_A4_05 Feb_4 91

004078_Jagermeister_Toolkit_A4_05 Feb_4 93

004078_Jagermeister_Toolkit_A4_05 Feb_4 96

004078_Jagermeister_Toolkit_A4_05 Feb_4 99

004078_Jagermeister_Toolkit_A4_05 Feb_4 100

004078_Jagermeister_Toolkit_A4_05 Feb_4 101

004078_Jagermeister_Toolkit_A4_05 Feb_4 106

004078_Jagermeister_Toolkit_A4_05 Feb_4 107

004078_Jagermeister_Toolkit_A4_05 Feb_4 111

Credit

Agency : Iris Worldwide
Creative Director : Shawn Foo
Sr. Art Director : Boo Wei Yi
Jr. Art Director : Eugenia Clara
Sr. Copywriter : Jurgen Egger Ochsenius
Planners : Grace Ke