Brand & On Trade


Jägermeister wanted to refresh its image in Asia, the cliche ’Jagerbomb shot’ to Jägermeister Ice-Cold, as it should always be. To recruit a new generation of Jägermeister drinkers across Asia by increasing their love for the brand and their taste for ice-cold shots.

We built the Brand Attitude and Executional Consistency toolkit by highlight the personality, attitude and tone of voice of Jägermeister in the Asian markets. We’re making the ground rule and ensure that markets are well equipped with the necessary branding and visual tools and guidelines, in order to achieve executional consistency across all on trade and event communications.




Agency                  : Iris Worldwide
Creative Director   : Shawn Foo
Sr. Art Director      : Boo Wei Yi
Jr. Art Director       : Eugenia Clara
Sr. Copywriter       : Jurgen Egger Ochsenius
Planners               : Grace Ke


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