TikTok | Creative Strategist

TikTok

TikTok
for Business

First,

What does Eugenia Clara, Creative Strategist on TikTok do?

First, I sat on the TikTok for Business in Jakarta, Indonesia, in a team of Global Business Solution — Marketing. Think of it like, Business Marketing. I create demand within Businesses (enterprises) and Advertisers (brands, agencies) who wish to leverage TikTok Ads Solutions in their advertising campaign.

As Creative Strategist, I wear multiple hats!

I initiated industry thought-leaders and narrative in creativity especially in short-form, empowering brands and advertisers to navigate new technologies, best practices, and scalable creative solutions for for brands, advertisers, and agencies.

By leveraging data and analytics, I optimized creative performance, fostering brand awareness and adaptation for TikTok ads solutions, and that includes the creative strategy and market insights as well!

All while I led TikTok for Business' advocacy efforts at industry level, either through industry events (MMA Smarties, Citra Pariwara) and spearheaded creative at scale education through internal programs, workshops, and engagements, ensuring brands effectively utilize the power of TikTok, the new era of creativity, and the era of contents.

TL;DR — anything related to strategically use creativity in TikTok for Business, I'm the person!

So, what have I done with TikTok for Business?

During my time at TikTok for Business Indonesia, I’ve been driving industry thought leadership and shaping compelling creative narratives for brands and advertisers, accelerating adoption of short-form content best practices while delivering real, measurable business impact.

✦ Leading creative strategy & narrative at scale
Driving creative advocacy and industry thought leadership for Indonesia and SEA, crafting high-impact narratives that help brands and advertisers unlock the power of TikTok through platform-first creativity and digital solutions.

✦ Partnering cross-functionally for measurable growth
Working closely with Sales, Product, and cross-functional teams to leverage data and analytics—optimizing creative performance, informing market insights, and translating creativity into tangible business results.

✦ Piloting market-defining creative programs (Indonesia focus)
Spearheading creative programs tailored for the Indonesian market, including bespoke workshops, custom solutions, and 1:1 consultancy for brands and agencies—bridging strategy, creativity, and execution.

✦ Creative leadership across flagship TikTok programs
Content & creative lead for vertical and industry education initiatives such as:

Beauty Fest
CPG on TikTok
Retail on TikTok
CXO Circle

Engaging 1,000+ brands and agencies across CPG, Finance, Retail, and Tech, driving multi-million dollar revenue uplift through creative excellence.

✦ Creative-at-scale education & advocacy
Leading Creative at Scale education through internal programs, playbooks, workshops, and roadshows—educating 2,000+ executives, directors, and marketers across Indonesia and Southeast Asia, and scaling creative best practices at an industry level.

✦ Representing TikTok on major industry stages
Delivered 10+ TikTok-led speaking engagements across Indonesia and SEA, representing the platform as a creative thought leader at high-profile events and panels such as:

Citra Pariwara 36
GroupM Commerce Day
FCN Day
— all while strengthening TikTok’s reputation and influence with senior stakeholders across the ecosystem.

✦ Award-winning industry impact

Appointed Ramadan Creative Lead for 3 consecutive years, spearheading integrated narratives and content strategies contributing to $30M+ projected Ramadan revenue.
Led industry-wide creative impact, earning Publisher of the Year (MMA Smarties ID 2024) and 4+ category wins across Marketing Excellence Awards and Smarties Global—on behalf of TikTok for Business Indonesia.

✦ Building platforms for the creative ecosystem
Co-led end-to-end program development and launch of:

TikTok Playground Indonesia
TikTok Ad Awards Indonesia
Engaging 250+ creative agencies and 200+ brands, fostering a stronger, more creative TikTok ecosystem nationwide.

In short:
As business evolve; the core of creative + marketing strategies stay true, from making things make sense on high level strategy, connecting data with creativity and turn insights into brand strategies, campaiggn and go-to-market plans that resonate with both brands and audiences while drive business impact.

For marketing and creative strategies rooted in insight and built for impact, let’s talk!